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Great Expectations: The Truth about Digital PR campaigns

A talk by Shannon McGuirk
Head of PR & Content, Aira Digital

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About this talk

You build up to a campaign for weeks, or even months and everything is hanging on getting the media relations underway and the links rolling in, so how do you ensure the launch goes to plan and what do you do in the weeks after it? Shannon will reveal tried and tested frameworks for digital PR campaign launches and prove that a launch is never really over thanks to the 'Digital PR Newsroom' function that'll get you links months after the initial first round of outreach.

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