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Using Twitter to drive your outreach strategy and gather media insights

A talk by Kristina Lazarevic
Digital PR Consultant, Builtvisible

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About this talk

Understanding the media landscape involves much more than accruing a database of publications, journalists and their email addresses. While there are myriad tools out there that can make gathering insights about hundreds of media targets easier, there’s one that stands out: Twitter. From spotting media requests to trend jacking, Kristina will reveal the quick tricks she uses throughout the Twitterverse that will help you find media opportunities, target relevant journalists and ultimately save time on a daily basis.

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